Office returns and workspace design
A post on what the research says about forced office returns, and the impact office design has on people.
≈490,000 impressions · 2,458 reactions · 202 comments · 215 reposts
See the post on LinkedIn →Human-to-Human LinkedIn, Done for You
I'm a senior leader writing for senior leaders on LinkedIn.
For founders, executives, and consultants who want to show up on LinkedIn regularly, in their own voice.
I turn what you've learned into LinkedIn posts that sound like you, and give you back the time to build the relationships that grow your business.
Leadership17 years building and leading global teams
Most recentlyChief of Strategy & Operations
AIOxford Artificial Intelligence Programme, Saïd Business School
ReachOne LinkedIn post with nearly 500,000 impressions
Why this service exists
For 17 years, I've built global teams and hired content creators, marketing experts, and ghostwriters. This service was born out of my passion for writing and my frustration with the hours I spent training people to write for me and my clients.
I've hired and worked with brilliant people, and I still ended up spending hours editing their content.
Unless you've been a leader and faced significant challenges yourself, it's very hard to write with conviction and authority.
This service gives you an advantage most leaders don't have. Together, we turn your business vision and the problems you solve into writing that sounds just like you and connects with the people you do business with.
Stop rewriting other people's drafts at 11 p.m.
If you've ever hired help and ended up doing the writing yourself, you know the frustration.
My process asks for one conversation a month and about 20 minutes a week. In return, you get back up to 5 hours every week.
You get a sounding board and a shoulder to lean on, and you show up regularly, even in your busiest weeks.
The leaders I work best with
You treat your teams and customers with dignity and respect. You see a future where technology and people do better together, in business and beyond.
If that sounds like you, I'd love to help you share that vision.
LinkedIn is where founders, senior leaders, and consultants do business
It's why you and I are here.
of Fortune 500 CEOs who use social media are on LinkedIn.
of hidden B2B buyers say strong thought leadership makes them more receptive to sales and marketing outreach.
Fact: no one is looking for more content. They're looking for leaders who sound like they know what they're doing.
Reach on LinkedIn grows from relationships
When the right people know you and talk with you, they read and share what you post. That's how one of my posts got nearly 500,000 impressions, without a cent spent on promotion. It's also how leaders become the name people mention when the right opportunity comes up.
Most LinkedIn services teach you how to write and when to post. Doing all of that well is close to a full-time job, and you already have one.
So I look at it differently. Writing is the part you can hand over to me. Your time is better spent knowing who to talk to and starting those conversations, because that's what grows your reputation and your business.
I help you in two ways
- 01 · Presence
I create your content and keep you present on LinkedIn
The right people connect with your way of thinking and with the services and products you offer.
- 02 · Relationships
You get the time to build relationships
I pick a small number of people for you, from two groups: respected voices in your industry who can widen your reach, and the decision-makers who might need what you do. For each one, I write the note you send.
A word of warning about “done-for-you” engagement. If someone offers to comment and message people on your behalf, walk away. It's the fastest way to sound like everyone else, and the people you most want to impress will notice. I'll never do that. I'll show you who to talk to and give you the exact note to send. Then you do what no one can do better than you: show up as yourself.
I do the writing.
You build the relationships.
Dessi Popova · HPS for LinkedIn
What reach is worth
When I was posting regularly, with no paid promotion, my own LinkedIn posts reached:
4K–10Kimpressions on a typical post
40K+during my most consistent periods
≈500Kimpressions on my best single post
The TIME Person of the Year cover
“I keep looking at TIME’s ‘Person of the Year’ cover tied to AI, and something feels off.”
41,340 impressions · 331 reactions · 254 comments · 37 reposts
See the post on LinkedIn →Buying that kind of reach with LinkedIn ads would cost roughly $1,400 to $6,600 a month for 12 posts. And an ad never starts a conversation the way a good post does.
I'd rather have the right 20 people reading your posts than 40,000 who will never do business with you.
I stepped away from regular posting for a while. Now I'm back, using the same approach I use with clients, so you can watch it work on my own profile.
Ad estimate based on 2026 LinkedIn benchmarks of $30 to $55 per 1,000 impressions. Actual costs vary by audience and campaign. Source.
How it works
I download your brain
Once a month we talk for 45 minutes. You tell me what's been on your mind and what you've had to decide lately. I listen for the way you explain things, because that's exactly how your posts will sound.
I write, you approve
I write every post from a conversation with you. No post is final until you've read it and said yes. When big news breaks in your industry, I'll write a timely post so you're part of that important conversation.
I tell you who to talk to
Every month you get a short list of people worth knowing: respected voices in your industry, and people who might need what you do. For each one, you get a short, personal connection note that makes it easy for them to say yes. No guessing who to reach out to or what to say.
You show up
You show up for the conversations. That part is your job, and it's how business happens. Everything else takes about 20 minutes a week, just enough to read your posts and tell me what to change.
Founding offer
Choose how much you want me to take off your hands
These are founding prices and services for my first clients. It starts with a free 15-minute call, and if we're a good fit, we continue month by month. All packages are monthly, with no long contracts, and each includes one revision round per post.
$300 / month
Saves you about 5 hours a month
You have ideas. You need someone to turn them into finished posts.
- 4 LinkedIn posts per month
- Written from your voice notes or rough drafts
- Editing that keeps your voice
Best for: leaders who know what they want to say and don't have time to write it properly.
Get started$600 / month
Saves you about 10 hours a month
You bring the experience. I find the stories and write them.
- 4 to 6 LinkedIn posts per month
- One 45-minute interview
- One extra post a month for breaking industry news or a timely topic
- Content direction based on your goals
- A list of people to connect with and conversations worth joining
Best for: executives who want a steady LinkedIn presence without producing content themselves.
Book a conversation$1,200 / month
Saves you about 20 hours a month
Your writing and relationship strategy, developed together.
- 12 LinkedIn posts per month
- Monthly interview and content strategy
- One extra post a month for breaking industry news or a timely topic
- LinkedIn profile rewrite in your first month
- A targeted relationship plan for the people and organizations you want to reach
- Monthly review of results and relationship priorities
Best for: founders, consultants, and senior leaders who want LinkedIn to be a deliberate part of how they grow their business.
Let's talk
Not ready for a monthly package?
Start with your profile: LinkedIn Profile Revamp
$450 / one-off
Your profile is the first thing people check after reading your post or getting your message. I'll make sure it tells them who you are and why they should talk to you.
Book a free 15-minute call- A 45-minute interview
- Rewritten headline and About section
- Rewritten experience entries for your most recent roles
- Suggestions for your Featured section
- Delivered within 7 days, with one revision round
Move to Written For You or Full Presence within 30 days and the full $450 comes off your first month. The credit doesn't apply to Your Words, Polished. A profile rewrite is already included in Full Presence.
Need something different? I also take on custom projects on an ad hoc basis, such as newsletters, articles, speaker bios, business proposals, or decks for senior audiences. Tell me what you need, and I'll quote it separately.
All content is prepared for your approval. Publishing, account management, and paid ads are not included.
My promise to you
It sounds like you, or you don't pay
If your first two posts don't sound like you, I'll rewrite them. If they still don't, you don't pay for that month.
Only a few clients at a time
I interview every client and write every post myself. Nothing goes to a junior writer. I use AI only to check that each draft stays true to your voice. That's why I only take on a few new clients each month.
About me
I'm Dessi Popova. I spent 17 years leading teams across gaming, fintech, technology, and life sciences, most recently as Chief of Strategy & Operations at a company working with pharma and biotech leaders on professional development and AI.
I completed the Oxford Artificial Intelligence Programme at Saïd Business School, and I care deeply about AI being brought into organizations ethically, with people in mind.
I created The Human Positioning System™ after watching experienced professionals spend years becoming the person everyone trusts, then leave a company with almost nothing publicly associated with their name. HPS for LinkedIn is that system, done for you.
What I bring from my own LinkedIn
- I've generated $450,000 in revenue for my own business through my LinkedIn.
- I've built LinkedIn reputations for CEOs and founders, as part of my work running their businesses.
- I was trained on how to use LinkedIn by a LinkedIn expert who founded the largest LinkedIn group on remote work, now over 220,000 members, and I helped her monetize it.
- I met every two weeks with LinkedIn's creator management team, and contributed to a community group run directly by LinkedIn's product team.
Questions leaders ask
Will it sound like AI wrote it?
No. I developed my interview approach years before ChatGPT existed. Every post starts with something you've actually said or lived.
How much of my time does it take?
One conversation a month, plus about 20 minutes a week to review and approve your posts.
How soon will I see results?
Depending on the package you choose, give it 4 to 12 weeks. The first month is mostly about building a steady presence on LinkedIn and relationship-building habits. I don't promise follower counts, because your network and your own participation determine your success.
Do my posts have to be personal?
A mix works best: clear opinions on your industry, balanced with moments that show who you are. The people who already know you engage first, and new people relate to you as a person. That's why I'll ask you for a few photos from your working life.
Do I have to sign a long contract?
No. Everything is monthly, and you can stop whenever you like.
If you have things worth saying and no time to write them, let's talk.
Book a free 15-minute call. You tell me what you want people to know about you and who you'd like to reach. I'll tell you honestly whether I can help, and if it feels like a good fit, we continue month by month.
Book a free 15-minute call
dessipopova@gmail.com
Dessi Popova
P.S. If you've been meaning to show up on LinkedIn regularly and build the right relationships, but never found the time to start, you're one conversation away. Give me 45 minutes, and you'll have a month of posts and a list of people to talk to.
P.S. 2 Not sure which package fits? Start with Written For You for one month. If it doesn't sound like you, you don't pay.